Competing with ordinary resources

Xavier Lecocq (), Vanessa Warnier () and Frédéric Fréry
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Xavier Lecocq: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Vanessa Warnier: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Abstract: One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources.

Keywords: Competitive Advantage; Innovative technology (search for similar items in EconPapers)
Date: 2015-03
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Citations: View citations in EconPapers (13)

Published in Mit Sloan Management Review, 2015, pp.69-77

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01601831

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