Social Representations of Risk: A Comparison Between Risk-Taker and Risk-Averse Investors

Ömür Süer and Jale Minibas-Poussard ()
Additional contact information
Ömür Süer: GSU - Galatasaray Universitesi

Post-Print from HAL

Abstract: The aim of this study is to analyze the differences between risk-taking and risk-averse investors in terms of social representations. The sample consisted of 68 Turkish individual investors. First of all, the sample is categorized as risk aversives and risk takers by their answers to the ques- tionnaires. The questionnaire also contained the questions regarding the respondents' perceptions of risk, life risk, deficiencies that may create risk, investment, financial risk and tolerable finan- cial risks. The structure of social representations for each category is analyzed by the use of a word association technique, also called evocation task. The results suggest several tentative conclusions. For instance, the term "courage" appears only in risk representations of risk-taking investors. Concerning the life risk, risk-takers express more discrete risks such as job loss, health or money loss, while risk-averse investors express more abstract concepts like economy and investment. The findings provide evidence on the difference between the subsamples regarding financial risks. While risk-averse investors use mostly credit cards and invest in real estate, risk-takers are more inclined to use currency and be at stock market.

Keywords: social representations; risk averses; risk takers (search for similar items in EconPapers)
Date: 2015-01-01
Note: View the original document on HAL open archive server: https://hal.science/hal-01615618v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Actual Problems of Economics, 2015

Downloads: (external link)
https://hal.science/hal-01615618v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01615618

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().