Comment résister au marketing du genre pour ses enfants ? Enjeux et stratégies liés à la « résistance pour autrui »

Isabelle Vidali ()
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Isabelle Vidali: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2017-05-16
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Published in Colloque doctoral de l'Association Française du Marketing, May 2017, Orléans, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01616751

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