Support for culture via crowdfunding in question: beyond motivations, an analysis of the barriers to participate

Le soutien à la culture via le crowdfunding en question: au-delà des motivations, une analyse des freins à participer

Mathilde Pulh () and Passebois- Ducrot Juliette ()
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Mathilde Pulh: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Passebois- Ducrot Juliette: Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: In a context of strong budgetary pressure for non-market cultural organizations and of relative slowdown of crowdfunding campaigns in this sector, this reflection aims to provide a critical analysis of these new forms of financial support for culture. After drawing up a state of the art on the levers and obstacles to participation in such financing operations, the results of a qualitative study based on 43 individuals (donors and non-donors, familiar or not with cultural practices) will be exposed to highlight the diversity of misgivings about crowdfunding, beyond the traditional barriers attached to cultural gift, and the paradoxes that these calls for generosity arouse.

Keywords: motivations and barriers to crowdfundind; cultural gift; legitimacy of donation; Motivations et freins au crowdfunding; Don culturel; Légitimité du don (search for similar items in EconPapers)
Date: 2017-05-17
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Published in 33ème congrès international de l'AFM (Association française de marketing), Laboratoire Vallorem des Universités de Tours et d'Orléans, May 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01622562

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