Marketing activity of the travel company «Accord-Tour»

Маркетингова діяльність туристичної компанії «Аккорд-Тур»

Олександр Туник

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Abstract: Tourism, a very promising field of economic activity around the world, has recently been actively gaining momentum in Ukraine. This is evidenced, in particular, by the rapid increase in the number of travel agencies. In the tourism industry, their own, specific tools and techniques of marketing activity have been formed; consider their application as an example of one of the famous travel companies in the city of Lviv - LLC Accord-Tour.

Keywords: Marketing; tourism company; tour operator; маркетинг; туристичне підприємство; туроператор (search for similar items in EconPapers)
Date: 2014-11-14
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Published in Тези доповідей Всеукраїнської наукової конференції Молодих учених та студентів «Актуальні проблеми та перспективи розвитку маркетингового управління», 14 листопада 2014 року, КНУТД, Nov 2014, Київ, Ukraine. pp.44, ⟨10.5281/zenodo.495716⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01623019

DOI: 10.5281/zenodo.495716

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