Marketing 3.0 in the tourism business

Маркетинг 3.0 в туристичному бізнесі

Олександр Туник

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Abstract: The concept of marketing 3.0 was first described by Philip Kotler in collaboration with other researchers in the book Marketing 3.0. From products to consumers and further - to the human soul, "in which marketing is seen as an era of values. According to researchers, enterprises should consider people not only as consumers, but as full-fledged human beings, endowed with thoughts, emotions, and soul. For its part, interaction with consumers is aimed at shaping the values of the globalized world. In this context, enterprises require the formation of a mission, vision (vision) and values that are dedicated to meeting the important human needs in the social, economic and environmental spheres.

Keywords: marketing 3.0; tourism business; Marketing; Tourism; маркетинг 3.0; туристичний бізнес; маркетинг; туризм (search for similar items in EconPapers)
Date: 2017-03-21
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Published in Творчий пошук молоді – курс на ефективність: тези доп. VІІІ Міжнародної наук.-теорет. інтернет-конф. молодих учених, аспірантів, студентів, 21 березня 2017 р., «ХКТЕІ», Mar 2017, Хмельницький, Ukraine. pp.500-503, ⟨10.5281/zenodo.801652⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01623027

DOI: 10.5281/zenodo.801652

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