Les émotions au service de la relation client

Catherine Maman () and Rola Hussant-Zebian ()
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Catherine Maman: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2013-04-23
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Published in Inventer le lieu de vente de demain, repenser la relation client et innover pour mieux séduire , ANVIE, Apr 2013, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01623608

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