Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money

La mediación parental, elemento clave de la construcción por el niño del sentido de la práctica del dinero de bolsillo

Marcio Dias and Valérie-Inés de la Ville ()
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Marcio Dias: UCB - Universidade Católica de Brasília=Catholic University of Brasília
Valérie-Inés de la Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique

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Abstract: Nowadays, children get a significant amount of pocket money, an argument often used by brands to justify why they address them directly. In order to understand how the use of pocket money enables children to become autonomous as consumer, we carried out a six-month ethnographic observation of twelve children aged 10 to 11 years – pupils in the 5th year of primary school and the 1st year of high school – within 12 French families living in Poitiers (France). Moreover, we observed their interactions with more than 50 people from different contexts in their everyday lives. This article examines the relational dynamics between parents and children which shapes both the meaning of pocket money within the family and the normative requirements that frame the level of child participation in specific consuming activities.

Keywords: child consumption; children’s autonomy; parental mediation; family; pocket money; autonomía del niño; consumo infantil; familia; dinero de bolsillo; mediación parental; médiation parentale; autonomie de l’enfant; famille; argent de poche; consommation enfantine (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-01627594v1
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Published in Revue internationale de l'éducation familiale, 2015, Entre enfants et parents : la socialisation dans l’espace quotidien de la famille, 37, pp.63-85. ⟨10.3917/rief.037.0063⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01627594

DOI: 10.3917/rief.037.0063

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