De la socialisation du consommateur à la participation aux activités de consommation: apports de la psychologie socio-historique et culturelle

Valérie-Inès de La Ville () and Valérie Tartas ()
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Valérie-Inès de La Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Valérie Tartas: Octogone - Octogone Unité de Recherche Interdisciplinaire - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse, UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse

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Abstract: This article puts forward a critical analysis of the approaches used in marketing research to illustrate the consumer socialization process. To compensate for certain inherent limitations in these approaches, the basic foundations of cultural psychology are discussed to show how the notion of participation in joint consumption activities questions the classic view of socialization used in marketing, showing that interaction with others plays a central role in the development of consumer competences, and that this development is dependent upon the transformation of institutional structures which legitimize a historically situated consumption culture. Introduction : Comment devient-on un consommateur suffisamment compétent pour prendre part aux échanges marchands ?

Keywords: consumer socialisation; Activity theory; Consumer behaviour; socialisation du consommateur; théorie de l'activité; comportement du consommateur (search for similar items in EconPapers)
Date: 2011
Note: View the original document on HAL open archive server: https://hal.science/hal-01627854v1
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Published in Revue management & avenir, 2011, Cahier : Vygotski aujourd'hui en management, 2011/2 (42), pp.131-149. ⟨10.3917/mav.042.0133⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01627854

DOI: 10.3917/mav.042.0133

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