A quel jeu joues-tu sur Facebook ?

Olivier Rampnoux () and Valérie-Inès de La Ville ()
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Olivier Rampnoux: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Valérie-Inès de La Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article looks into the distinctively "playful" nature of the socio-technical system that social networking sites construct around user profiles in order to organize different online activities. Although games some of the most popular activities among network members, to which they devote a considerable amount of time, there have been few analyses to date of game-playing on social networking sites. A number of proven conceptual frameworks can be used to analyze online games and game-playing and to examine the particular patterns found on the social networking sites. Based on an analysis of Facebook features, we offer an in-depth discussion of the nature of the game-playing that takes place in the particular context of social networking sites.

Keywords: game-playing; experiential marketing; digital game-playing; fun; social networking sites; pratiques ludiques; marketing expérientiel; digital play; réseaux socionumériques (search for similar items in EconPapers)
Date: 2011
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Published in Hermès, La Revue - Cognition, communication, politique, 2011, Ces réseaux numériques dits sociaux, 2011/1 (59), pp.77-84. ⟨10.3917/herm.059.0077⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01627874

DOI: 10.3917/herm.059.0077

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