Developing as Consumers

Valérie-Inès de La Ville () and Valérie Tartas ()
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Valérie-Inès de La Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique
Valérie Tartas: CLLE - Cognition, langues, langage, ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique - TMBI - Toulouse Mind & Brain Institut - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Abstract: To introduce three perspectives used by marketing researchers and practitioners to explain how children develop as consumers : o a classic developmental-stage based perspective which focuses on the progressive acquisition of economic knowledge by children o a widespread process-centered model which aims at explaining how children interact with socialization agents to acquire economic abilities o a more recent framework drawing on cultural psychological theory that suggests that children are immersed in the realm of mass consumption culture To discuss the cornerstone elements of these three models and the contrasting explanations they propose about the learning processes through which children develop as consumers To delineate new research avenues in order to account for the creative capacities of children when they participate in joint consumption activities

Date: 2010
Note: View the original document on HAL open archive server: https://hal.science/hal-01627970v1
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Published in David Marshall. Understanding Children as Consumers, Part one : Children as consumers, Sage, pp.23-40, 2010, SAGE Advanced Marketing Series, ⟨10.4135/9781446251539.n2⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01627970

DOI: 10.4135/9781446251539.n2

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