Quel marketing relationnel pour les clients en situation de pauvreté ?

Bérangère Brial () and Evelyne Rousselet ()
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Bérangère Brial: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Evelyne Rousselet: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2017
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Published in Delacroix, E. et Gorge, H., Marketing et pauvreté, Être pauvre dans la société de consommation, EMS, « Societing », 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01628227

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