Consumers and self check-out: for an understanding of the adoption process

Le consommateur et les caisses automatiques: Pour une compréhension du processus d’adoption

Florence Benoît-Moreau, Audrey Bonnemaizon (), Sandrine Cadenat () and Valérie Renaudin
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Florence Benoît-Moreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Audrey Bonnemaizon: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Sandrine Cadenat: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Valérie Renaudin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Self-checkout technologies (self-checkout or self-scanning systems) enjoy rapid development since the end of the 2000's. Through qualitative interviews with retailers' clients, this paper analyses their perception and usage of these new technologies. It helps to understand the process of adoption of these technologies and analysis how they change the client's identity. It also reveals how consumers perceive societal consequences associated (unemployment, fear of automatization...). Guidelines are proposed to managers in order to facilitate self-checkout devices' adoption.

Keywords: qualitative interviews; self-checkout; self-scanning; self-service technologies (SST); retail; adoption process; technologies de libre-service; entretiens qualitatifs; processus d’adoption; grande distribution; caisses automatiques (search for similar items in EconPapers)
Date: 2014-01-24
Note: View the original document on HAL open archive server: https://hal.science/hal-01630396v1
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Published in 13th International Marketing Trends Conference, Jan 2014, Venise, Italie

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