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Piloter l'expérience client

Sylvie Llosa () and Valérie Renaudin
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Valérie Renaudin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Expérience client; Comportement des consommateurs; Consommateurs‎; Fidélisation (search for similar items in EconPapers)
Date: 2013
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Published in Stratégie clients : point de vue d'experts sur le management de la relation client, pp.127-153, 2013

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