L'influence de l'évaluation sur le pilotage des marques

Anne-Laure Farjaudon
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Anne-Laure Farjaudon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Stratégie de marque; Comptabilité; Marques de commerce; Evaluation (search for similar items in EconPapers)
Date: 2013
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Published in Management transversal de la marque, pp.235-250, 2013

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01630509

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