La superstition: définition et mesure

Eva Delacroix and Valérie Guillard ()
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Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article documents the development and validation of a multidimensional superstition scale (MSS). Superstition is conceptualized as a three dimension personality trait: belief in culturally shared superstitions, superstitious pessimism and magical thinking rituals. We carried out three exploratory studies and three quantitative data collections (n=889) in order to propose a reliable and valid scale whose effects on several consumption contexts have been demonstrated.

Keywords: consumer behavior; comportement du consommateur; Marketing sensoriel (search for similar items in EconPapers)
Date: 2012
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Published in Revue Française du Marketing, 2012, 239

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01630519

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