Comparing Shopping Behavior In Real Lab Stores And Virtual Lab Store
John Traynor,
Richard Bordenave and
Pierre Desmet
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Pierre Desmet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School
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Keywords: Marketing research; Research methodology (search for similar items in EconPapers)
Date: 2012-05
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Published in EMAC : 41st annual conference, May 2012, Lisbonne, Portugal
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01631379
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