CRM et e-CRM: enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œuvre et performance organisationnelle

Lars Meyer-Waarden and Pierre Volle ()
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Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing relationnel; Consommateurs; Fidélisation; Gestion de la relation client; Customer relationship management (CRM); Relations avec la clientèle (search for similar items in EconPapers)
Date: 2012-12
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Published in Recherche et Applications en Marketing (French Edition), 2012, 27 (4), ⟨10.1177/076737011202700401⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01637859

DOI: 10.1177/076737011202700401

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