Éclairages sur le marketing de demain: prises de décisions, efficacité et légitimité

Francis Salerno (), Christophe Benavent (), Pierre Volle (), Delphine Manceau, Jean-François Trinquecoste, Éric Vernette and Élisabeth Tissier-Desbordes
Additional contact information
Francis Salerno: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille
Christophe Benavent: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Delphine Manceau: ESCP Europe Campus Berlin - ESCP Europe - Ecole Supérieure de Commerce de Paris
Jean-François Trinquecoste: Institut d'Administration des Entreprises (IAE) - Bordeaux
Éric Vernette: IAE - Institut d'Administration des Entreprises - Toulouse
Élisabeth Tissier-Desbordes: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Abstract: For the twentieth anniversary of Décisions Marketing, seven editors-in-chief of the journal, from the origin to nowadays, are sharing their vision of the future of marketing decision-making. Their analysis highlights the difficulty of conciliating efficiency and ethics objectives, internal and external legitimacy, in a liquid society.

Keywords: Marketing; Éthique des affaires; Légitimité de l’organisation; Prise de décision (search for similar items in EconPapers)
Date: 2013-10
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Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2013, 72, ⟨10.7193/DM.072.17.42⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01637862

DOI: 10.7193/DM.072.17.42

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