Analyse des déterminants du potentiel d'extension verticale vers le haut des marques: Etude de cas dans le secteur automobile

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPN - Université Paris Nanterre

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Date: 2012
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Published in 28ème Congrès de l'Association Française du Marketing, Brest, 9, 10 et 11 Mai 2012, 2012, Brest, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01639459

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