De la Haute Couture à la Haute Horlogerie: L'expérience authentique en boutique peut-elle légitimer les extensions de marques ?

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPN - Université Paris Nanterre

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Date: 2012-11-07
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Published in 7ème journée de recherche du Marketing Horloger, Neuchâtel, Suisse, 7 et 8 novembre 2012, Nov 2012, Neuchâtel, Suisse

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