The impact of visual exposure to a physically attractive other on self-presentation

Raphaëlle Butori and Béatrice Parguel ()
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Raphaëlle Butori: ESSEC Business School
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: According to Roney (2003), when exposed to potential mates (young women), men show greater conformity to female mate preferences. This study conceptually replicates and extends this finding to show that women also respond to female physical attractiveness. When exposed to attractive women (potential rivals), women report higher levels of communion and lower levels of agency.

Keywords: Communion; Conformity; Female physical attractiveness (search for similar items in EconPapers)
Date: 2014-12
Note: View the original document on HAL open archive server: https://hal.science/hal-01644789v1
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Citations: View citations in EconPapers (3)

Published in International Journal of Research in Marketing, 2014, 31 (4), ⟨10.1016/j.ijresmar.2014.06.003⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01644789

DOI: 10.1016/j.ijresmar.2014.06.003

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