Social labeling to improve children’s ecological behaviors

Julien Bourjot-Deparis, Karine Charry and Béatrice Parguel ()
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Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Étiquetage écologique; Jeunes consommateurs; Comportements; Social labeling; Children’s ecological behaviors (search for similar items in EconPapers)
Date: 2014-06
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Published in AMA 2014 Marketing & Public Policy Conference, Jun 2014, Boston, MA, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01644826

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