Social labeling as a motivator to preadolescents proenvironmental behaviors: Theoretical explanation to the moderating effect of age through self-concept clarity

Karine Charry, Béatrice Parguel () and Julien Bourjot- Deparis
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Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Julien Bourjot- Deparis: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing environnemental; Environnement; marketing (search for similar items in EconPapers)
Date: 2016-05
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Published in EMAC Conference, May 2016, Oslo, Norway

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Working Paper: Social labeling as a motivator to preadolescents proenvironmental behaviors: Theoretical explanation to the moderating effect of age through self-concept clarity (2016)
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