Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase

M. Besançon, Denis Guiot and Emmanuelle Le Nagard ()
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Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Emmanuelle Le Nagard: ESSEC Business School

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Keywords: Vente; Vente d'occasion; Psychologie du consommateur (search for similar items in EconPapers)
Date: 2017-05
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Published in Congrès de l’AFM, May 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01649732

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