Le satisficing dans les enquêtes par questionnaire: mesures et effets sur la qualité des réponses

Denis Guiot, Alexandre Lapeyre () and Ziad Malas ()
Additional contact information
Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Alexandre Lapeyre: IUT Paul Sabatier - Institut Universitaire de Technologie - Paul Sabatier - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

Post-Print from HAL

Abstract: The wish to minimize his efforts to answer a questionnaire is known with the term of satisficing. It constitutes an important problem for both researchers and practitioners. The aim of this article is to improve the detection and the effects of this phenomenon. The results of a quantitative study confirm the loss of the quality of answers caused by the satisficing. The Instructional Manipulation Check (IMC) appears more effective to detect "satisficers" than the Reversed Item Test (RIT) and the Global Response Time (GRT).

Keywords: Instructions; Temps de réponse; Validité; Response styles; Styles de réponse; Items inversés; Response time; Reversed items; Validity; Satisficing (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Published in Revue Française du Marketing, 2015, 251

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01649742

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().