Toward the characterization of ‘toy-packaging’: an exploratory research

Manel Mzoughi, Joël Bree () and Emna Cherif
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Joël Bree: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Emna Cherif: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2017-03-24
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Published in Journal of Strategic Marketing, 2017, 25 (3), pp.190 - 210. ⟨10.1080/0965254X.2017.1299786⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01650746

DOI: 10.1080/0965254X.2017.1299786

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