La cyber-résistance du consommateur: quels enjeux pour les entreprises ?

Inès Chouk, Isabelle Chalamon and Denis Guiot
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Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The objective of this work is to highlight the issues of cyber- resistance for companies. The article first outlines the contributions of the web for the development of resistance actions. It then proposes a classification of the main ways of action related to the web. Finally, the strategic responses of companies faced to cyber-resistance are discussed.

Keywords: Sit-in virtuel; Protestation; Hacktivisme; Cyber-résistance; Virtual sit-in; Protest; Hacktivism; E-mail bombing; Boycott (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2012, 68, ⟨10.7193/DM.068.83.88⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01651184

DOI: 10.7193/DM.068.83.88

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