L’image de marque de la destination et son impact sur les comportements post-visite des touristes

Anne-Cécile Marchat and Christèle Camelis ()
Additional contact information
Anne-Cécile Marchat: CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion
Christèle Camelis: CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion

Post-Print from HAL

Abstract: Destination brand image and its impact on post-visit tourists behaviorsDrawing on brand image theory in the particular context of the tourism destination, this study investigates the relationship between destination brand image and tourist behavior, in terms of attachment, intention of revisit and intention of recommendation. A first qualitative study has been achieved to establish the destination's brand image. Using a sample of 149 tourists visiting Reunion Island, and the structural modeling technique, the results reveal that destination image have positive effects on tourist behavior.

Keywords: active orientation; regulated access; involvement motivation; image de marque de destination; attachement envers le territoire; fidélité attitudinale; modèle d’équations structurelles (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Gestion et management public [2012-..], 2017, Territoire, gestion publique et pilotage territorial, 5 (3), pp.43-58. ⟨10.3917/gmp.053.0043⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01651612

DOI: 10.3917/gmp.053.0043

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().