Proposition d’un modèle relationnel de l’intention de donner son sang: les effets de l’empowerment psychologique et de l’engagement

Laure Ambroise (laure.ambroise@univ-lyon1.fr), Céline Bérard (celine.berard@univ-lyon2.fr), Isabelle Prim-Allaz (isabelle.prim-allaz@univ-lyon2.fr), Martine Séville (martine.seville@orange.fr) and Olivier Garraud (olivier.garraud@univ-st-etienne.fr)
Additional contact information
Laure Ambroise: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Céline Bérard: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2
Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Martine Séville: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Olivier Garraud: GIMAP - Groupe Immunité des Muqueuses et Agents Pathogènes - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This research aims at determining to what extent the relationship between donors and potential donors with the cause of blood donation and the collection agency may explain their intention to donate blood. Drawing on the theories of psychological empowerment and commitment, it proposes a relational model to get a better understanding of donors' and potential donors' expectations about the overall system of blood collection and the collection agency, and their intention to donate. The proposed relational model was tested on a sample of 1149 respondents and allows explaining the intention to give blood in short and mid-terms. They also highlight the importance of the donors' and potential donors' empowerment, especially in the mid-term intention. This research invites collection agencies to take care of the continuity of their relationship with potential donors by implementing relational marketing tools.

Keywords: Trust; Commitment; Intention to donate blood; Empowerment; Confiance; Engagement; Intention de donner son sang (search for similar items in EconPapers)
Date: 2015
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Published in Journal de gestion et d’économie médicales, 2015, 33 (1), pp.23-44

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01654355

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