From competition to coopetition: the new forms of idea crowdsourcing

De la compétition à la coopétition: les nouvelles formes de crowdsourcing d'idées

Mehdi-Alexandre Elmoukhliss (), Damien Renard (), Zhenzhen Zhao () and Christine Balagué ()
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Mehdi-Alexandre Elmoukhliss: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Damien Renard: LASCO - Laboratoire d'Analyse des Systèmes de Communication des Organisations - UCL - Université Catholique de Louvain = Catholic University of Louvain - Centre de Recherche en Communication (RECOM)
Zhenzhen Zhao: ISC Paris - Institut Supérieur du Commerce de Paris
Christine Balagué: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

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Abstract: This study investigates a new perspective of idea crowdsourcing which involves the simultaneous use of cooperation and competition ("coopetition") to stimulate the crowd. Based on the social interdependence theory, we present this new approach and explore how coopetition is set-up in this context. Through an empirical study, we show that the current platforms of idea crowdsourcing present different categories of coopetition. We discuss the managerial and theoretical implications of these results.

Keywords: Coopetition; Idea Crowdsourcing; Open Innovation; Co-creation; Innovation ouverte; Crowdsourcing d’idées (search for similar items in EconPapers)
Date: 2017-08
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Published in Revue Française de Gestion, 2017, 43 (267), pp.11 - 24. ⟨10.3166/rfg.2017.00151⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01655789

DOI: 10.3166/rfg.2017.00151

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