Doctor-Patient Interactions in Cancer Treatment: For an Innovative Marketing Approach to Client Relationships in Services with High Client Involvement

Pascal Brassier () and Patrick Ralet ()
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Pascal Brassier: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]
Patrick Ralet: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2017-10
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Published in Congrès Global Conference on Services Management (GLOSERV), Oct 2017, Volterra, Italy

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