Analyse d’un échec en innovation de service BtoB: le cas de la plateforme collaborative web Ecorez

Julie Leroy and Arnaud Riviere ()
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Arnaud Riviere: CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine - Institut d'Administration des Entreprises (IAE) - Tours

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Date: 2015
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Published in Madeleine Besson; Lyvue Guéret-Talon; Marianne Abramovici. Cas de Services : recueil de cas en marketing et management des services, EMS Editions, 2015, Etudes de cas 978-2-84769-583-0

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