Le Marketing sensoriel des points de vente: des résultats des recherches aux pratiques des distributeurs

Bruno Daucé () and Sophie Rieunier ()
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Bruno Daucé: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: The aim of this paper is to compare the knowledge, acquired in the academic environment, of the influence of the different factors of atmosphere on the customers' reactions with the distributors' practices in order to make a synthesis of a specific and emergent marketing : the sensory marketing of the store.

Keywords: Marketing sensoriel; point de vente; marketing olfactif; distribution (search for similar items in EconPapers)
Date: 2000
Note: View the original document on HAL open archive server: https://hal.science/hal-01660947
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Published in Colloque Etienne Thil, 2000, La Rochelle, France

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