La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter

Bruno Daucé ()
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Bruno Daucé: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: The author present the first results from a study examining the effects of ambient scent in a cloth shop. The results indicate that the presence of a lavender scent have an impact on affectives, cognitives responses and behavior. Results are commented and some guidelines for managers are discussed.

Keywords: retail; scent marketing; sensory marketing; Point de vente; Marketing sensoriel; marketing olfactif; PAD (search for similar items in EconPapers)
Date: 2000
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Published in 16ème congrès international de l'Association Française du Marketing, 2000, Montréal, Canada. pp.747-756

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01661160

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