Facteurs psychosociaux et continuité d'utilisation des réseaux sociaux numériques: le cas de facebook

Michel Kalika (), Hajer Kefi and Alya Mlaiki
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Michel Kalika: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: We propose, in this paper, an explanatory model of the continuance of usage intention of social networking sites based on the theory of planned behavior and taking into account the user's perceived degree of shyness. This research is based on a quantitative methodology. Thanks to a quantitative approach, we collected 346 responses from Facebook users. Our findings suggest that the continuance of usage intention is generally determined by the attitude and the perceived behavioral control. However, social influence does not play a significant role in our model. Surprisingly, shyness has a negative effect on the intention to continue using Facebook.

Keywords: Timidité (search for similar items in EconPapers)
Date: 2012
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Published in Recherches en sciences de gestion, 2012, 92

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01664074

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