Les « hot topics » de la recherche en marketing

Amina Béji-Bécheur ()
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Amina Béji-Bécheur: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2017
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Published in Session Alternative consumption, Congrès de l’association française du marketing, Mai,, 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01666937

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