Comment gérer l'ambiance sonore ?

Sophie Rieunier (), Karine Gallopel-Morvan () and Alain Goudey
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Sophie Rieunier: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Karine Gallopel-Morvan: EHESP - École des Hautes Études en Santé Publique [EHESP]
Alain Goudey: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2017
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Published in Rieunier S (coordinateur), 2017, Marketing sensoriel et expérientiel du point de vente, Dunod, Paris, , pp.65-102, 2017, 978-2100762705

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01667996

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