Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand

Jérôme Lacoeuilhe (), Didier Louis () and Cindy Lombart ()
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Jérôme Lacoeuilhe: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Didier Louis: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Cindy Lombart: Audencia Recherche - Audencia Business School

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Abstract: This research shows that consumers' relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More specifically, the perceived authenticity of the products of the terroir store brand and its perceived value have a positive and significant influence on the attachment and behavioral loyalty of the regular buyers of this store brand and a positive and significant influence on the attachment of its occasional buyers. Trust in the retailer has a positive and significant impact on the behavioral loyalty of the regular buyers of this terroir store brand while perceived image of the store has only a positive and significant impact on the attitu-dinal loyalty of its occasional buyers.

Keywords: Trust; Image; Store brand; Authenticity; Terroir; Attachment; Loyalty (search for similar items in EconPapers)
Date: 2017
New Economics Papers: this item is included in nep-ipr
Note: View the original document on HAL open archive server: https://hal.science/hal-01672920v1
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Citations: View citations in EconPapers (3)

Published in Journal of retailing and consumer services, 2017, 39, pp.43-53. ⟨10.1016/j.jretconser.2017.07.002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01672920

DOI: 10.1016/j.jretconser.2017.07.002

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