Le passage à la monnaie unique européenne, l’euro: incidences sur le comportement des consommateurs et sur les stratégies marketing des distributeurs
Blandine Labbé-Pinlon ()
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Blandine Labbé-Pinlon: Audencia Business School
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Date: 2001
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Published in Gestion - HEC Montréal, 2001, 26 (3), pp.82-89
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01672990
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