« Vite et à tout prix ? » ou l'importance du prix pour le consommateur pressé
Jeanne Lallement () and
Monique Zollinger
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Jeanne Lallement: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
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Date: 2013-01
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Published in Décisions Marketing, 2013
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