Composantes et influence de la notoriété et de la réputation sur la prise de décision relative à l'achat en ligne d'un spectacle

Florence Euzéby (), Jeanne Lallement () and Carole Martinez ()
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Jeanne Lallement: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2013
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Published in 2013

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