Au secours, tout va trop vite ! Nécessité d'une conceptualisation marketing de la pression temporelle chronique

Jeanne Lallement () and Sarah Machat ()
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Jeanne Lallement: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2011-05
Note: View the original document on HAL open archive server: https://univ-rochelle.hal.science/hal-01675338v1
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Published in Congrès international de l'Association Française de Marketing, May 2011, Bruxelles, France

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