The sharing economy: What makes it attractive for consumers?

Services collaboratifs: qu’est-ce qui les rend attractifs pour les consommateurs ?

Daisy Bertrand (), Fabienne Chameroy (), Pierre-Yves Léo and Jean Philippe
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Daisy Bertrand: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Fabienne Chameroy: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre-Yves Léo: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean Philippe: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: This paper seeks to better understand what is at stake with the increasing "collaborative" consumption. It is focused on the consumer behaviour in hospitality services in France. Qualitative approaches are used. After mapping collaborative platforms operating in the field, few typical suppliers are selected and a "netnographic" approach is conducted: suppliers' websites and dedicated blogs and forums where consumers share and discuss their experiences are compared using content analyses.

Keywords: Sharing economy; netnography; hospitality services; consumer behaviour; hôtellerie; comportement du consommateur; France; netnographie; Services collaboratifs (search for similar items in EconPapers)
Date: 2017-05-31
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Published in European Review of Service Economics and Management, 2017, 2016 - 2 (n° 2), pp.149-190. ⟨10.15122/isbn.978-2-406-06930-0.p.0149⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01681302

DOI: 10.15122/isbn.978-2-406-06930-0.p.0149

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