In Situ Methodology

La méthodologie in situ

Per Echeverri
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Per Echeverri: Karlstad University [Sweden]

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Abstract: This article argues in favour of a new direction in service research: in situ methodology. It problematizes previous ways of conducting service research and envisages a more profound theoretical and empirical understanding. It outlines three basic arguments as a scientific rationale, discussing ontological, epistemological, and methodological matters. It is highlights the need to develop more creative methods that allow proximity to the phenomenon and the involved actors with the capacity to grasp the multi-faceted reality.

Keywords: Service research; in situ methodology; in situ research; value co-creation; theory development; ontology; epistemology; methodology; Recherche sur les services; méthodologie in situ; recherche in situ; cocréation de valeur; développement théorique; ontologie; épistémologie; méthodologie (search for similar items in EconPapers)
Date: 2017-08-30
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Published in European Review of Service Economics and Management, 2017, 2017 - 1 (n° 3), pp.77-103. ⟨10.15122/isbn.978-2-406-07120-4.p.0077⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01681404

DOI: 10.15122/isbn.978-2-406-07120-4.p.0077

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