Sales force in front of their poor customers: the case of retail banking
Les comportements des vendeurs face à leurs clients en situation de pauvreté: le cas de la banque de détail
Bérangère Brial () and
Evelyne Rousselet ()
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Bérangère Brial: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Evelyne Rousselet: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
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Date: 2017-11-23
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Published in Journées Normandes de Recherche sur la Consommation, Nov 2017, Le Havre, France
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