Distribution directe et création de valeur: le cas de la vente de vin

Catherine Lapassouse-Madrid and Florence Kremer
Additional contact information
Catherine Lapassouse-Madrid: IUT Bordeaux Montesquieu
Florence Kremer: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

Post-Print from HAL

Abstract: This article is interested in the creation of value through a strategy of direct distribution for small agrifood businesses. Faced with the producer's difficulty in thinking of an effective way to distribute, the notion of "business model" is used as a framework to give structure to the contributions from channel theory and evaluate a distribution strategy. Based on the case of two winemakers, empirical analysis sheds light on how they choose to distribute.

Keywords: business models; wine; Marketing; distribution; modèles d’affaires; vin (search for similar items in EconPapers)
Date: 2017-05-24
References: Add references at CitEc
Citations:

Published in Systèmes alimentaires / Food Systems, 2017, 2016 (n°1), pp.97-119. ⟨10.15122/isbn.978-2-406-06863-1.p.0097⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01684593

DOI: 10.15122/isbn.978-2-406-06863-1.p.0097

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().