Which Incentives for Direct Selling?

Magali Aubert () and Geoffroy Enjolras
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Magali Aubert: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: This article focuses on factors that encourage farmers to sell their production directly to consumers. Based on data from the Farm Accountancy Data Network 2006–2014, we establish profiles of direct selling farms. They are smaller and propose an increased range of produce compared to other farms. Beyond sectorial differences, their common feature is the use of fewer pesticides, which is consistent with the quality signal sent to consumers. Implications in terms of public policy are suggested.

Keywords: Direct marketing; sustainable agriculture; agricultural accounting; France; panel data; Vente directe; agriculture durable; comptabilité agricole; données de panel (search for similar items in EconPapers)
Date: 2017-10-29
Note: View the original document on HAL open archive server: https://hal.science/hal-01685408v1
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Citations: View citations in EconPapers (1)

Published in Systèmes alimentaires / Food Systems, 2017, 2017 (n°2), pp.115-141. ⟨10.15122/isbn.978-2-406-07196-9.p.0115⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01685408

DOI: 10.15122/isbn.978-2-406-07196-9.p.0115

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