Oppositional loyalty of the individual: When symbolic consumption and anti-consumption are two faces of the same coin

Amina Djedidi ()
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Amina Djedidi: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Symbolic consumption; Smartphone brands; Oppositional loyalty of the individual; Symbolic anti-consumption; Loyalty (search for similar items in EconPapers)
Date: 2017-08-01
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Published in La Revue des Sciences de Gestion, 2017, 285-286 (3), ⟨10.3917/rsg.285.0061⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01685625

DOI: 10.3917/rsg.285.0061

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