Vers une meilleure compréhension des stratégies d’implantation des produits de terroir en GMS

Takoi Touiti and Sihem Dekhili
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Takoi Touiti: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Sihem Dekhili: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

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Abstract: This article explores the space allocation strategies for terroir products in grocery stores. The results confirm the existence of the three kinds of allocations identified in the literature: on a dedicated shelf, on the shelves of their products categories, and double allocation. Moreover, our research suggests that determinants, objectives and constraints related to the space allocation decision are impacted by the branding strategy, store format and terroir products category.

Keywords: Terroir product; product layout; accessibility; ease of purchase; merchandising; Produit de terroir; implantation des produits; accessibilité; facilité d’achat (search for similar items in EconPapers)
Date: 2017-11-29
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Published in Systèmes alimentaires / Food Systems, 2017, 2017 (n°2), pp.143-171. ⟨10.15122/isbn.978-2-406-07196-9.p.0143⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01685740

DOI: 10.15122/isbn.978-2-406-07196-9.p.0143

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